I’m Michael Kelly. When I served as CEO of Blockbuster, I had a vision to bring movie and video game rentals closer to home. Over the years, we grew into a global phenomenon. Millions fondly recall strolling through our stores, searching for hidden gems and sharing the excitement of discovering new favorites.

Even though those days have passed, I continue to believe in giving back to our community. That’s why I’m launching this new coin as a testament to Blockbuster’s legacy and to support the causes we care about. I won't sell my developer tokens, and all proceeds will be donated to the National Film Preservation Foundation, helping preserve and celebrate the art of cinema for future generations.

By staying true to our roots and investing in our shared culture, I hope to honor the Blockbuster spirit in a way that benefits everyone.

- Michael Kelly